Savoring France: An Authentic Pop-Up Market Experience

The wine, food, and fun will flow as Edible Manhattan and Taste France unite to bring the best of the French farm, dairy, and vineyard to the heart of Manhattan. On Saturday, September 28, from 3 to 6pm, you’ll discover all the delights of an authentic French marché at OCabanon bar à vin’s convivial pop-up market in Chelsea. Strolling from table to table at the Pop-Up Marché, you can sip Maison Perrier cocktails, sample delectable French cheeses, make your own French baguette, taste wines from the Southern Rhône, shop hundreds of French products, and take home a gift bag stuffed with French giveaways—all in celebration of Edible Manhattan’s French-themed Fall issue, which includes an 18-page Taste France section highlighting the gustatory goodness that makes France the food capital of the world.

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From a morning spent gathering fresh ingredients at the local market to that last sip of an after-dinner digestif, French dining is a rich and gloriously multifaceted experience that reflects French culture and a legendary art de vivre. Edible Manhattan and Taste France’s 18-page culinary guide takes readers on a gourmet journey through the regions of France, underscoring the exceptional quality and diversity found throughout the country. From the cool northern regions of Normandy, Brittany, and Hauts-de-France to the many pleasures of the central Loire Valley and Burgundy, and down to the Mediterranean-inflected microclimates and cuisines of the south, France’s sheer abundance is the envy of the world.

For a preview of our fall special section, Edible Manhattan and Taste France are delighted to introduce the iconic French brands bringing this Gallic goodness stateside.

Taste France

An initiative of the French Ministry of Agriculture, Taste France celebrates the rich landscape of French food and beverages. It is their mission to bring to the world the essence of French gastronomy—the tradition and know-how; the exceptional regional diversity; the freshness, sustainability, and responsible growing methods championed in France that bring to French products their unmistakable excellence. Taste France invites France to your table every day.

Interfel

In France, it all starts with terroir—the unique terrain, climate, and growing methods that impart character and flavor to everything from wine grapes to heads of broccoli. Interfel knows that when it comes to fresh fruits and vegetables, every step matters. You’ll taste the difference at OCabanon’s Interfel table, featuring French delicacies made with the flavorful French shallot—a staple of every French kitchen—and the tender, delicious, and completely irresistible Nergi baby kiwi.

Lactalis

Makers of Société Roquefort, Président butter, and Valbreso cheese, Lactalis offers the best French dairy products at their butter, cheese, and baguette station—all accessible in your grocery aisle. For 161 years, Société Roquefort has used traditional methods to make this aged fromage a star of the French cheese plate. From the sunbaked terroir of France’s Mediterranean south, traditionally made Valbreso cheese adds the perfect tang to everything from salads to tarts. Président takes the finest cultured cream from Normandy to craft the richest, most flavorful butter; its 2% higher fat content ensures unparalleled texture and taste.

La Vieille Ferme

Five generations of French know-how go into every wine from Famille Perrin the makers of La Vieille Ferme’s distinctive and affordable bottles. As the Southern Rhône’s largest organic producer, Famille Perrin understands how to care for the soil to coax the truest character from each distinct terroir. At Pop-Up Marché, you will taste this French touch in five of La Vieille Ferme’s exceptional wines: a juicy red, a versatile white, standout rosés, and a festive sparkler—the perfect pairings for any meal and any moment.

Maison Perrier

Creativity, innovation, and expertise—all the hallmarks of this iconic French brand—are present in a new range of zero-calorie, zero-sweetener sparkling waters infused with five all-natural fruits. Maison Perrier Flavors offer the right balance of sweetness and bubbles in each delicious fruit essence: strawberry, blackberry, grapefruit, lime, and peach. This ultimate sparkling water delivers an invigorating burst of bubbles packed with naturally occurring electrolytes. Are these newcomers perfect for cocktails? Find out at Maison Perrier’s festive bar counter!

La French Baguette

This innovative, award-winning mix combines the highest-quality French ingredients—flour and yeast—in a single packet. Just add water and salt, shape the loaf, fold it into the provided baking paper, and pop it in the oven—et voilà! You’ll have a baguette that’s perfectly crisp on the outside and soft and airy on the inside. On Saturday, you’re invited to make your own La French Baguette, perfect for at-home French goodness or as a stellar gift!

Bornibus

Since 1861, the Paris-born brand Bornibus has provided the capital and all of France with the highest-quality mustards and condiments, including mayonnaise, olives, cornichons, sauces, and confits that add just the right touch to everything from pasta and bread to cheeses and salads. Each jar has the power to transform a simple meal into a gourmet feast. At OCabanon’s dedicated Bornibus table, you’ll sample 200 years of expertise behind this oh-so-French brand.

Join us at Pop-Up Marché on Saturday, September 28, for a special French culinary experience in NYC!


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