It’s 2019 and food as medicine is no longer a trend. But from grocery shopping to meal prep to actually cooking, clean eating isn’t easy. According to a recent survey by the American Heart Association and the International Food Information Council Foundation, 95 percent of shoppers regularly seek out healthier options at grocery stores. And yet, one out of 10 consumers claims those products are difficult to find.
That’s where Hungryroot comes in. Launched out of a small Queens production kitchen in 2015, the company’s overriding mission is simple: to make clean eating easy. And while they’ve been mistakenly referred to as a meal kit, their niche is actually quite different—operating as a direct-to-consumer brand of healthy, packaged foods, such as plant-based pastas, sustainably sourced meats and wholesome treats and desserts, delivered straight to your door.
Visit hungryroot.com and get 20% off your first two boxes with code EDIBLE.
Which has the potential to change not only the nature of your supper but revolutionize the contents of your kitchen, allowing you to fill your shelves with items like cauliflower rice, cashew cheddar “cheese,” hot smoked roasted salmon and almond chickpea cookie dough. Hungryroot has also turned the concept of “convenience food” on its head—demonstrating that ready-to-eat food doesn’t need to be petrified frozen pizzas, and that snack attacks can be satisfied by something other than saturated-fat-laden chips.
“We are convenient because we bring boxes of healthy foods right to you, so you don’t have to worry about schlepping home groceries or waiting for greasy, cold takeout,” said VP of performance marketing Trang Dao. “Our foods are convenient as they are meant to be basic building blocks that anyone can use to learn how to stock a healthy fridge and pantry, and can be easily combined with ingredients you already have on hand, or enjoyed on their own.”
“We have customers who sign up with us, because they are looking to kick off a new healthy lifestyle and rely on us for suggestions and pairings,” she continued. “But then they eventually ‘graduate,’ taking our tips and making Hungryroot their own.”
Pastas and grains (such as red lentil fusilli, whole-wheat sprouted flatbread and brown rice and quinoa blend) are either quick-cook or pre-cooked, and can be ordered alongside freshly prepped and cut veggies (think shaved sprouts and sweet potato ribbons), flavor-forward sauces (kale pesto, lemon tahini, avocado crema), and already cooked and seasoned proteins like spinach garlic chicken sausage, so you always have what you need to make something healthy in 10 minutes or less. If you don’t know what to look for, nutrient wise, you can rest assured that the contents of a Hungryroot box are virtuous across the board, being free of preservatives, artificial ingredients, trans fats and refined sugars. The service also takes the guesswork out of meal prep for people with dietary restrictions. So whether you’re vegan, vegetarian, paleo or gluten-free, Hungryroot can be customized and personalized to fit your specific needs.
“When customers ask the question ‘Who can help me easily eat healthy?’; we want the answer to be Hungryroot,” asserted Dao. “And when customers are asked ‘What is Hungryroot?’; we want the answer to be ‘healthy, fresh, packaged convenience foods.’”
Visit hungryroot.com and get 20% off your first two boxes with code EDIBLE.
